I teach branding and research methods to business students and researchers.

I educate students about brands and how to build and manage them effectively, both in domestic and international contexts. Also, I teach research methods to doctoral students and early-career researchers, enabling them to publish in top-tier journals.

Overview of Teaching Activities

General Courses

My courses for undergraduate and graduate students deal with marketing- and branding-related issues, both in domestic and foreign contexts.

Research Workshops

My research workshops for PhD students and early-career researchers equip them with the necessary knowledge and skills to publish in top-tier journals.

Thesis Supervision

If you are a student under my supervision, this page provides you with the most important information for navigating the process of writing your thesis successfully.

Teaching Examples

Brand Management

This course covers a variety of topics related to branding, ranging from basic branding strategies, brand portfolio management, and methodologically more demanding aspects, such as financial brand valuation.

Applied Survey Research

This workshop familiarizes doctoral students and early-career researchers with key issues in designing surveys (e.g., sampling, measurement) and equips them with the necessary practical skills to execute surveys efficiently.

Applied SEM

This workshop provides early-career researchers a basic understanding of structural equation modeling (SEM) and familiarizes them with Mplus, the most flexible tool currently available.

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