Data Sources
Free and Paid Data Sources for Marketing ResearchersFind the Right Data to Answer Your Research Questions
Country Data
Country characteristics can be powerful contextual factors that influence the behavior of firms and consumers.
Brand Data
Several providers track consumers’ brand perceptions and estimate the value of brands based on different mindset and financial metrics.
Firm Data
These sources provide rich data on various dimensions of firms’ performance, including sales, market share, ROI, ESG ratings etc.
Country Data (General)
World Bank Open Data
Publisher: The World Bank
Link: data.worldbank.org
OECD.Stat Database
Publisher: OECD
Link: data.oecd.org
WTO Data Portal
Publisher: World Trade Organization
Link: data.wto.org/en
Our World in Data
Publisher: Global Change Data Lab
Link: ourworldindata.org
globalEDGE Country Insights
Publisher: Michigan State University
Link: globaledge.msu.edu
CIA World Factbook
Publisher: Central Intelligence Agency
Link: cia.gov/the-world-factbook
UIS.Stat
Publisher: UNESCO Institute for Statistics
Link: data.uis.unesco.org
Enterprise Surveys
Publisher: The World Bank
Link: tinyurl.com/entpri-surveys
eurostat Database
Publisher: European Commission
Link: ec.europa.eu/eurostat/data/database
The Economist Intelligence Unit
Publisher: The Economist
Link: eiu.com/n
Country Data (Specific)
Human Development Index
Publisher: United Nations Development Programme
Link: tinyurl.com/un-hdindex
KOF Globalization Index
Publisher: ETH Zürich/KOF Swiss Economic Institute
Link: tinyurl.com/kofglobalization
World Governance Indicators
Publisher: The World Bank
Link: tinyurl.com/WGIdata
Ease of Doing Business Index
Publisher: The World Bank
Link: doingbusiness.org/en/rankings
Index of Economic Freedom
Publisher: The Heritage Foundation
Link: heritage.org/index
Freedom House Democracy Index
Publisher: Freedom House
Link: tinyurl.com/fh-demo-index
World Risk Poll
Publisher: Llyod’s Register Foundation
Link: wrp.lrfoundation.org.uk/data-resources
State Resilience Index
Publisher: Fund for Peace
Link: fundforpeace.org/SRI
Fragile State Index
Publisher: Fund for Peace
Link: fragilestatesindex.org
Corruption Perceptions Index
Publisher: Transparency International
Link: transparency.org/en/cpi
Global Corruption Index
Publisher: Global Risk Profile
Link: risk-indexes.com/global-corruption-index
Global ESG Index
Publisher: Global Risk Profile
Link: risk-indexes.com/esg-index
Global Carbon Atlas
Publisher: The Global Carbon Project
Link: globalcarbonatlas.org
International Taxes
Publisher: Deloitte
Link: dits.deloitte.com/#TaxGuides
Reconnecting Asia Database
Publisher: Dracopoulos iDeas Lab
Link: reconasia.csis.org/reconnecting-asia-map
Global Slavery Index
Publisher: Walk Free
Link: walkfree.org
Global Organized Crime Index
Publisher: Global Initiative
Link: globalinitiative.net/initiatives/ocindex
Culture Data
Hofstede's Dimensions of National Culture
Publisher: Geert Hofstede
Link: tinyurl.com/hofstedescores
GLOBE Project Data
Publisher: GLOBE Project
Link: globeproject.com
Schwartz's Basic Human Values
Publisher: Shalom Schwartz
Link: tinyurl.com/schwartzvalues
Psychic Distance Stimuli & Within Country Diversity
Publisher: Douglas Dow
Link: dow.net.au
World Values Survey
Publisher: World Values Survey Association
Link: worldvaluessurvey.org
European Values Study
Publisher: Tilburg University
Link: europeanvaluesstudy.eu
Public Opinion Data
Pew Global Attitudes and Trends
Publisher: Pew Research Center
Link: pewresearch.org/global/datasets
Eurobarometer (Public Opinion in the EU)
Publisher: European Union
Link: europa.eu/eurobarometer
International Social Survey Programme
Publisher: ISSP
Link: issp.org/data-download/by-year
Global Barometer Surveys
Publisher: GBS Network
Link: globalbarometer.net
Afrobarometer
Publisher: Afrobarometer
Link: afrobarometer.org/data
Latinobarometro
Publisher: Corporación Latinobarómetro
Link: latinobarometro.org
Arab Barometer
Publisher: Arab Barometer
Link: arabbarometer.org
Brand Data
Y&R's Brand Asset Valuator
Publisher: Young & Rubicam
Link: tinyurl.com/yourub-bav
YouGov's BrandIndex
Publisher: YouGov
Link: business.yougov.com/product/brandindex
Brand Reputation Tracker
Publisher: Rust, Rand, Huang, Stephen, and Chabuk
Link: osf.io/6nzrk
BERA
Publisher: BERA Brand Management
Link: bera.ai
Interbrand's Best Global Brands
Publisher: Interbrand
Link: interbrand.com/best-brands
BrandZ Most Valuable Global Brands
Publisher: Kantar Group
Link: kantar.com/campaigns/brandz/global
Brand Finance's Brandirectory
Publisher: Brand Finance
Link: brandirectory.com
Forbes' World Best Brands
Publisher: Forbes
Link: forbes.com/the-worlds-most-valuable-brands
Global RepTrak Ranking
Publisher: Reputation Institute
Link: reptrak.com/rankings
Trademark Electronic Search System
Publisher: USPTO
Link: tess2.uspto.gov
Global Brand Database
Publisher: WIPO
Link: branddb.wipo.int
Firm and Market Data
Compustat Fundamentals Database
Provider: S&P Global
Link: tinyurl.com/compustat-fundamentals
Passport GMID
Provider: Euromonitor International
Link: tinyurl.com/passport-gmid
AiMark
Provider: AiMark Foundation
Link: tinyurl.com/ai-mark
europanel
Provider: GfK/Kantar
Link: europanel.com
IRI Worldwide
Provider: GfK/Kantar
Link: iriworldwide.com
Refinitiv Eikon
Provider: Refinitiv (London Stock Exchange Group)
Link: tinyurl.com/ref-eikon
BvD Amadeus
Provider: Bureau van Dijk (Moody’s)
Link: amadeus.bvdinfo.com
BvD's Orbis
Provider: Bureau van Dijk (Moody’s)
Link: orbis.bvdinfo.com
ESG Ratings
Publisher: MSCI
Link: tinyurl.com/msci-esg-ranks
CRSP Database
Publisher: Center for Research in Security Prices
Link: crsp.org
RoyaltyStat Database
Publisher: RoyaltyStat
Link: royaltystat.com
Dun & Bradstreet Data Cloud
Publisher: Dun & Bradstreet
Link: tinyurl.com/dnbdata
Compustat ExecuComp Database
Publisher: S&P Global
Link: tinyurl.com/execucomp
BoardEx Database
Publisher: BoardEx (Altrata)
Link: boardex.com
Crowdfunding Reports & Data
Publisher: TheCrowdDataCenter
Link: thecrowddatacenter.com
Hoberg-Phillips Data Library
Publisher: Gerard Hoberg & Gordon Phillips
Link: https://tinyurl.com/hobergphillips
Media & Ad Data
Factiva's Media Monitoring
Provider: Dow Jones
Link: tinyurl.com/dowjones-factiva
LexisNexis' Media Intelligence
Provider: LexisNexis
Link: tinyurl.com/lexisnexis-media
Nielsen Ad Intel
Provider: Nielsen
Link: tinyurl.com/nielsenadintel
Kantar Ad Monitoring & Evaluation
Provider: Kantar
Link: tinyurl.com/kantar-ads
Numerator Ad Intel
Provider: Numerator
Link: tinyurl.com/numerator-ads
Standard Media Index
Provider: Standard Media Index
Link: tinyurl.com/smindex
Open Data
Havard Dataverse
Provider: Harvard University
Link: dataverse.harvard.edu
Dataset Search Tool
Provider: Google
Link: datasetsearch.research.google.com
Yelp Open Dataset
Provider: Yelp
Link: yelp.com/dataset
Stanford Network Analysis Project (SNAP)
Provider: Stanford University
Link: snap.stanford.edu
Kaggle Datasets
Provider: Kaggle
Link: kaggle.com/datasets
GDELT Database
Provider: The GDELT Project
Link: gdeltproject.org