Pre-Release Consumer Buzz

The Power of Pre-Release Buzz: How Communication, Search, and Participation Drive Market Success Have you ever found yourself excitedly discussing an upcoming movie months before its release? Or perhaps searching online for details about a highly anticipated product?...

How Luxury Brands Can Succeed in Social Media

Many luxury brands use social media channels, such as Facebook, Instagram, or Twitter, to communicate with consumers worldwide. The relevance of social media channels for luxury brand communication is likely to increase even more as luxury brands increasingly shift...