Buzz Contagion: Why Pre-Release Buzz Matters More Than You Think

The Science Behind the Hype: Buzz Does More Than Just Increasing Awareness In today’s fast-paced markets with ever-shorter product lifecycles, the period before a new product launches has become increasingly critical for success. Have you ever found yourself...

Pre-Release Consumer Buzz

The Power of Pre-Release Buzz: How Communication, Search, and Participation Drive Market Success Have you ever found yourself excitedly discussing an upcoming movie months before its release? Or perhaps searching online for details about a highly anticipated product?...