Buzz Contagion: Why Pre-Release Buzz Matters More Than You Think

The Science Behind the Hype: Buzz Does More Than Just Increasing Awareness In today’s fast-paced markets with ever-shorter product lifecycles, the period before a new product launches has become increasingly critical for success. Have you ever found yourself...

The Double-Edged Sword of Unfinished Teasers

Unfinished Teasers: A Double-Edged Sword In today’s digital age, content providers constantly seek ways to attract consumers’ attention and encourage them to engage with their content. One popular strategy is using teasers—short previews designed to pique...