Data Sources

Free and Paid Data Sources for Marketing Researchers

Find the Right Data to Answer Your Research Questions

Country Data

Country characteristics can be powerful contextual factors that influence the behavior of firms and consumers.

Brand Data

Several providers track consumers’ brand perceptions and estimate the value of brands based on different mindset and financial metrics.

Firm Data

These sources provide rich data on various dimensions of firms’ performance, including sales, market share, ROI, ESG ratings etc.

Country Data (General)

World Bank Open Data

Publisher: The World Bank
Link: data.worldbank.org

OECD.Stat Database

Publisher: OECD
Link: data.oecd.org

WTO Data Portal

Publisher: World Trade Organization
Link: data.wto.org/en

Our World in Data

Publisher: Global Change Data Lab
Link: ourworldindata.org

globalEDGE Country Insights

Publisher: Michigan State University
Link: globaledge.msu.edu

CIA World Factbook

Publisher: Central Intelligence Agency
Link: cia.gov/the-world-factbook

UIS.Stat

Publisher: UNESCO Institute for Statistics
Link: data.uis.unesco.org

Enterprise Surveys

Publisher: The World Bank
Link: tinyurl.com/entpri-surveys

eurostat Database

Publisher: European Commission
Link: ec.europa.eu/eurostat/data/database

The Economist Intelligence Unit

Publisher: The Economist
Link: eiu.com/n

Country Data (Specific)

Human Development Index

Publisher: United Nations Development Programme
Link: tinyurl.com/un-hdindex

KOF Globalization Index

Publisher: ETH Zürich/KOF Swiss Economic Institute
Link: tinyurl.com/kofglobalization

World Governance Indicators

Publisher: The World Bank
Link: tinyurl.com/WGIdata

Ease of Doing Business Index

Publisher: The World Bank
Link: doingbusiness.org/en/rankings

Index of Economic Freedom

Publisher: The Heritage Foundation
Link: heritage.org/index

Freedom House Democracy Index

Publisher: Freedom House
Link: tinyurl.com/fh-demo-index

Corruption Perceptions Index

Publisher: Transparency International
Link: transparency.org/en/cpi

International Taxes

Publisher: Deloitte
Link: dits.deloitte.com/#TaxGuides

Reconnecting Asia Database

Publisher: Dracopoulos iDeas Lab
Link: reconasia.csis.org/reconnecting-asia-map

Culture Data

Hofstede's Dimensions of National Culture

Publisher: Geert Hofstede
Link: tinyurl.com/hofstedescores

GLOBE Project Data

Publisher: GLOBE Project
Link: globeproject.com

Schwartz's Basic Human Values

Publisher: Shalom Schwartz
Link: tinyurl.com/schwartzvalues

Psychic Distance Stimuli & Within Country Diversity

Publisher: Douglas Dow
Link: dow.net.au

World Values Survey

Publisher: World Values Survey Association
Link: worldvaluessurvey.org

European Values Study

Publisher: Tilburg University
Link: europeanvaluesstudy.eu

Public Opinion Data

Pew Global Attitudes and Trends

Publisher: Pew Research Center
Link: pewresearch.org/global/datasets

Eurobarometer (Public Opinion in the EU)

Publisher: European Union
Link: europa.eu/eurobarometer

International Social Survey Programme

Publisher: ISSP
Link: issp.org/data-download/by-year

Global Barometer Surveys

Publisher: GBS Network
Link: globalbarometer.net

Afrobarometer

Publisher: Afrobarometer
Link: afrobarometer.org/data

Latinobarometro

Publisher: Corporación Latinobarómetro
Link: latinobarometro.org

Arab Barometer

Publisher: Arab Barometer
Link: arabbarometer.org

Brand Data

Y&R's Brand Asset Valuator

Publisher: Young & Rubicam
Link: tinyurl.com/yourub-bav

YouGov's BrandIndex

Brand Reputation Tracker

Publisher: Rust, Rand, Huang, Stephen, and Chabuk
Link: osf.io/6nzrk

BERA

Publisher: BERA Brand Management
Link: bera.ai

Interbrand's Best Global Brands

Publisher: Interbrand
Link: interbrand.com/best-brands

BrandZ Most Valuable Global Brands

Publisher: Kantar Group
Link: kantar.com/campaigns/brandz/global

Brand Finance's Brandirectory

Publisher: Brand Finance
Link: brandirectory.com

Forbes' World Best Brands

Global RepTrak Ranking

Publisher: Reputation Institute
Link: reptrak.com/rankings

Firm and Market Data

Compustat Fundamentals Database

Provider: S&P Global
Link: tinyurl.com/compustat-fundamentals

Refinitiv Eikon

Provider: Refinitiv (London Stock Exchange Group)
Link: tinyurl.com/ref-eikon

BvD Amadeus

Provider: Bureau van Dijk (Moody’s)
Link: amadeus.bvdinfo.com

BvD's Orbis

Provider: Bureau van Dijk (Moody’s)
Link: orbis.bvdinfo.com

ESG Ratings

Publisher: MSCI
Link: tinyurl.com/msci-esg-ratings

CRSP Database

Publisher: Center for Research in Security Prices
Link: crsp.org

RoyaltyStat Database

Publisher: RoyaltyStat
Link: royaltystat.com

Dun & Bradstreet Data Cloud

Publisher: Dun & Bradstreet
Link: tinyurl.com/dnbdata

Compustat ExecuComp Database

Publisher: S&P Global
Link: tinyurl.com/execucomp

BoardEx Database

Publisher: BoardEx (Altrata)
Link: boardex.com

Media & Ad Data

Factiva's Media Monitoring

Provider: Dow Jones
Link: tinyurl.com/dowjones-factiva

LexisNexis' Media Intelligence

Provider: LexisNexis
Link: tinyurl.com/lexisnexis-media

Nielsen Ad Intel

Provider: Nielsen
Link: tinyurl.com/nielsenadintel

Kantar Ad Monitoring & Evaluation

Provider: Kantar
Link: tinyurl.com/kantar-ads

Numerator Ad Intel

Provider: Numerator
Link: tinyurl.com/numerator-ads

Standard Media Index

Provider: Standard Media Index
Link: tinyurl.com/smindex

Open Data

Havard Dataverse

Provider: Harvard University
Link: dataverse.harvard.edu

Dataset Search Tool

Provider: Google
Link: datasetsearch.research.google.com

Yelp Open Dataset

Provider: Yelp
Link: yelp.com/dataset

Stanford Network Analysis Project (SNAP)

Provider: Stanford University
Link: snap.stanford.edu

Kaggle Datasets

Provider: Kaggle
Link: kaggle.com/datasets

What Data Sources Are You Missing?