Data SourcesFree and Paid Data Sources for Marketing Researchers
Find the Right Data to Answer Your Research Questions
Country characteristics can be powerful contextual factors that influence the behavior of firms and consumers.
Several providers track consumers’ brand perceptions and estimate the value of brands based on different mindset and financial metrics.
These sources provide rich data on various dimensions of firms’ performance, including sales, market share, ROI, ESG ratings etc.
Country Data (General)
Country Data (Specific)
KOF Globalization Index
Publisher: ETH Zürich/KOF Swiss Economic Institute
Reconnecting Asia Database
Publisher: Dracopoulos iDeas Lab