What Drives Brand Loyalty?

The Complexity of Brand Loyalty Simplified In today’s hypercompetitive marketplace, brands are in a constant battle for customer loyalty—a critical factor that can make or break a business. But what exactly drives customers to stay loyal to a brand? We shed new...

Three Decades of Loyalty Program Research

The Evolution and Future of Loyalty Programs: A Review Loyalty programs, which offer rewards to customers for their repeated engagement with a brand, have become a cornerstone of modern marketing strategies. These rewards can be both tangible, such as discounts and...