Interactivity and Customer Engagement on Sharing Economy Platforms

It Takes Two to Tango In recent years, sharing economy platforms have revolutionized how we access goods and services. From catching a ride with Uber to booking a vacation rental on Airbnb or finding a handyman on TaskRabbit, these digital marketplaces have made it...

The Double-Edged Sword of Unfinished Teasers

Unfinished Teasers: A Double-Edged Sword In today’s digital age, content providers constantly seek ways to attract consumers’ attention and encourage them to engage with their content. One popular strategy is using teasers—short previews designed to pique...

How Luxury Brands Can Succeed in Social Media

Many luxury brands use social media channels, such as Facebook, Instagram, or Twitter, to communicate with consumers worldwide. The relevance of social media channels for luxury brand communication is likely to increase even more as luxury brands increasingly shift...