Recommended Readings

Davis, Murray S. (1971), “That’s Interesting! Towards a Phenomenology of Sociology and a Sociology of Phenomenology,” Philosophy of the Social Sciences, 1 (2), 309-344. https://doi.org/10.1177/004839317100100211

Tellis, Gerard J. (2017), “Interesting and Impactful Research: On Phenomena, Theory, and Writing,” Journal of the Academy of Marketing Science, 45, 1-6. https://doi.org/10.1007/s11747-016-0499-0

Alvesson, Mats and Jörgen Sandberg (2011), “Generating Research Questions Through Problematization,” Academy of Management Review, 36 (2), 247-271. https://www.jstor.org/stable/41318000

Sandberg, Jörgen and Mats Alvesson (2011), “Ways of Constructing Research Questions: Gap-Spotting or Problematization?” Organization, 18 (1), 23-44. https://doi.org/10.1177/1350508410372151

Lehmann, Donald R., Leigh McAlister, and Richard Staelin (2011), “Sophistication in Research in Marketing,” Journal of Marketing, 75 (4), 155-165. https://doi.org/10.1509/jmkg.75.4.155

Kohli, Ajay K.  and Michael Haenlein (2021), “Factors Affecting the Study of Important Marketing Issues: Implications and Recommendations,” International Journal of Research in Marketing, 38 (1), 1-11. https://doi.org/10.1016/j.ijresmar.2020.02.009

Van Heerde, Harald J., Christine Moorman, C. Page Moreau, and Robert W. Palmatier (2021), “Reality Check: Infusing Ecological Value into Academic Marketing Research,” Journal of Marketing, 85 (2), 1-13. https://doi.org/10.1177/0022242921992383

Schauerte, Nico, Maren Becker, Monika Imschloss, Julian R. K. Wichmann, and Werner J. Reinartz (2023), “The Managerial Relevance of Marketing Science: Properties and Genesis,” International Journal of Research in Marketing, 40(4), 801-822. https://doi.org/10.1016/j.ijresmar.2023.08.001

Jaworski, Bernard J. (2011), “On Managerial Relevance,” Journal of Marketing, 75 (4), 211-224. https://doi.org/10.1509/jmkg.75.4.211

Jedidi, Kamel, Bernd H. Schmitt, Malek Ben Sliman, and Yanyan Li (2021), “R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles,” Journal of Marketing, 85 (2), 22-41. https://doi.org/10.1177/00222429211028145

MacInnis, Deborah J., Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch Jr., and Cornelia Pechmann (2020), “Creating Boundary-Breaking, Marketing-Relevant Consumer Research,” Journal of Marketing, 84 (2), 1-23. https://doi.org/10.1177/0022242919889876

Cuervo-Cazurra, Alvaro, Paula Caligiuri, Ulf Andersson, and Mary Yoko Brannen (2013), “From the Editors: How to Write Articles that are Relevant to Practice,” Journal of International Business Studies, 44, 285-289. https://doi.org/10.1057/jibs.2013.17

Hauser, John R. (2016), “Phenomena, Theory, Application, Data, and Methods All Have Impact,” Journal of the Academy of Marketing Science, 45, 7-9. https://doi.org/10.1007/s11747-016-0498-1

Astvansh, Vivek and Ethan Fridmanski (2023), “Academic Business Research: Impact on Academics versus Impact on Practice,” PLoS ONE, 18(12), 1-14. https://doi.org/10.1371/journal.pone.0289034

Chandon, Pierre (2024), “Personal Reflections on Conducting Societally Impactful Research,” Journal of Public Policy & Marketing, 43(3), 212-214. https://doi.org/10.1177/07439156241247950 

Whetten, David A. (1989), “What Constitutes a Theoretical Contribution?” Academy of Management Review, 14(4), 490-495. https://doi.org/10.5465/amr.1989.4308371

Aguinis, Herman and Matthew A. Cronin (2022), “It’s the Theory, Stupid,” Organizational Psychology Review, 1-20. https://doi.org/10.1177/20413866221080629

Prasad, Ajnesh (2023), “What’s Up With Our Obsession With the Theoretical Contribution: A Means to an End or an End in and of Itself?” Organization, 30(6), 1259-1265. https://doi.org/10.1177/13505084231183079

Kindermann, Bastian, Daniel Wentzel, David Antons, and Torsten-Oliver Salge (2023), “Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options,” Journal of Marketing, 1-21. https://doi.org/10.1177/00222429231196122 

Reinartz, Werner J. (2016), “Crafting a JMR Manuscript,” Journal of Marketing Research, 53 (1), 139-141. https://doi.org/10.1509/jmr.15.0343

Lindgreen, Adam and C. Anthony Di Benedetto (2021), “How Authors Really Frame a Top Manuscript,” Industrial Marketing Management, 94, A11-A17. https://doi.org/10.1016/j.indmarman.2020.04.004

Warren, Nooshin L., Matthew Farmer, Tianyu Gu, and Caleb Warren (2021), “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite,” Journal of Marketing, 85 (5), 42-57. https://doi.org/10.1177/00222429211003560

Ragins, Belle R. (2012), “Editor’s Comments: Reflections on the Craft of Clear Writing,” Academy of Management Review, 37 (4), 493-501. https://doi.org/10.5465/amr.2012.0165

Palmatier, Robert W. (2016), “Improving Publishing Success at JAMS: Contribution and Positioning,” Journal of the Academy of Marketing Science, 44, 655-659. https://doi.org/10.1007/s11747-016-0497-2

Busse, Clara and Ella August (2020), “How to Write and Publish a Research Paper for a Peer-Reviewed Journal,” Journal of Cancer Education, 36, 909-913. https://doi.org/10.1007/s13187-020-01751-z

Beugelsdijk, Sjoerd and Allan Bird (2024), “How to Avoid a Desk Reject: Do’s and Don’ts,” Journal of International Business Studies, forthcoming. https://doi.org/10.1057/s41267-024-00712-8 

 

Houston, Mark B. and John Hulland (2020), “Reviewers as Developmental Coaches,” Journal of the Academy of Marketing Science, 49, 1-4. https://doi.org/10.1007/s11747-020-00747-x

Verbeke, Alain, Mary Ann Von Glinow, and Yadong Luo (2017), “Becoming a Great Reviewer: Four Actionable Guidelines,” Journal of International Business Studies, 48, 1-9. https://doi.org/10.1057/s41267-016-0049-5

Bagchi, Rajesh, Lauren Block, Rebecca W. Hamilton, and Julie L. Ozanne (2017), “A Field Guide for the Review Process: Writing and Responding to Peer Reviews,” Journal of Consumer Research, 43 (5), 860-872. https://doi.org/10.1093/jcr/ucw066

Lehmann, Donald R. and Russell S. Winer (2017), “The Role and Impact of Reviewers on the Marketing Discipline,” Journal of the Academy of Marketing Science, 45, 587-592. https://doi.org/10.1007/s11747-016-0501-x

Holbrook, Morris B. (1986), “A Note on Sadomasochism in the Review Process: I Hate When That Happens,” Journal of Marketing, 50 (3), 104-108. https://doi.org/10.2307/1251588

Griffin, Abbie and Gloria Barczak (2020), “Effective Reviewing for Conceptual Journal Submissions,” AMS Review, 10, 36-48. https://doi.org/10.1007/s13162-020-00162-z

Moorman, Christine, James R. Bettman, Joel D. Huber, Mary Frances Luce, and Richard Staelin (2019), “Responding to Reviewers: Lessons from 30 Years of Editor Experience at Duke University,” in How to Get Published in the Best Marketing Journals, David W. Stewart and Daniel M. Ladik, eds. Cheltenham, UK: Elgar Publishing, 212-222. ISBN: 978 1 7881 1369 4

Moorman, Christina, Harald J. van Heerde, C. Page Moreau, and Robert Palmatier (2019), “Managing the Review Process at the Journal of Marketing,” AMA Blog Post. https://tinyurl.com/jmreviewprocess

Summers, John O. (2001), “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process,” Journal of the Academy of Marketing Science, 29 (4), 405-415. https://doi.org/10.1177/03079450094243

Gupta, Sachin, Peter Danaher, Vikas Mittal, and Maureen Morrin (2023), “A Manuscript’s Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research,” Journal of Marketing Research, 60(5), 835-846. https://doi.org/10.1177/00222437231188507

Feldman, Daniel C. (2005), “Conversing with Editors: Strategies for Authors and Reviewers,” Journal of Management, 31 (5), 649-658. https://doi.org/10.1177/0149206305279051

LaPlaca, Peter, Adam Lindgreen, Joelle Vanhamme, and C. Anthony Di Benedetto (2018), “How to Revise, and Revise Really Well, for Premier Academic Journals,” Industrial Marketing Management, 72, 174-180. https://doi.org/10.1016/j.indmarman.2018.01.030

Grinstein, Amir (2022), “Thoughts on the Academic Review Process,” Personal Blog Post. https://tinyurl.com/grinsteinreviewprocess

Pang, Min-Seok and Jason B. Thatcher (2023), “A Practical Guide for Successful Revisions and Engagement with Reviewers,” Journal of the Association for Information Systems, 24(2), 317-327. https://doi.org/10.17705/1jais.00797 

Hulland, John, Hans Baumgartner, and Keith Marion Smith (2018), “Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS Articles,” Journal of the Academy of Marketing Science, 46 (1), 92-108. https://doi.org/10.1007/s11747-017-0532-y

Krosnick, Jon A. (1999), “Survey Research,” in Annual Review of Psychology, 50, 537-567. https://doi.org/10.1146/annurev.psych.50.1.537

Hox, Joop J., Edith D. de Leeuw, and Don A. Dillman (2008), “The Cornerstones of Survey Research,” in International Handbook of Survey Methodology, Edith D. de Leeuw, Joop J. Hox, and Don A. Dillman, eds. New York, NY: Taylor & Francis. ISBN: 978 0 8058 5752 8

Groves, Robert M., Floyd J. Fowler, Jr., Mick P. Couper, James M. Lepkowski, Eleanor Singer, and Roger Tourangeau (2009), Survey Methodology (2nd edition). Hoboken, NJ: Wiley. ISBN: 978 0 4704 6546 2

Dillman, Don A., Jolene D. Smith, Leah M. Christian (2014), Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th edition). Hoboken, NJ: Wiley. ISBN: 978 1 1184 5614 9

Koschate-Fischer, Nicole and Stephen Schandelmeier (2014), “A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Area,” Journal of Business Economics, 84, 793-826. https://doi.org/10.1007/s11573-014-0708-6

Mittal, Vikas (2016), “Conducting Experiments for Gaining Customer Insights: A Primer on Causal Research (Part 1 of 2),” SSRN Working Paper. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2711888

Morales, Andrea C., On Amir, and Leonard Lee (2017), “Keeping It Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior,” Journal of Consumer Research, 44 (2), 465-476. https://doi.org/10.1093/jcr/ucx048

Zellmer-Bruhn, Mary, Paula Caligiuri, and David C. Thomas (2016), “From the Editors: Experimental Designs in International Business Research,” Journal of International Business Studies, 47 (4), 399-407. https://doi.org/10.1057/jibs.2016.12

Vargas, Patrick T., Brittany R. L. Duff, and Ronald J. Faber (2017), “A Practical Guide to Experimental Advertising Research,” Journal of Advertising, 46 (1), 101-114. https://doi.org/10.1080/00913367.2017.1281779

Spilski, Anja, Andrea Gröppel-Klein, and Heribert Gierl (2018), “Avoiding Pitfalls in Experimental Research in Marketing,” Marketing ZFP, 40 (2), 58-91. https://doi.org/10.15358/0344-1369-2018-2-58

Aguinis, Herman and Kyle J. Bradley (2014), “Best Practice Recommendations for Designing and Implementing Experimental Vignette Methodology Studies,” Organizational Research Methods, 17(4), 351-371. https://doi.org/10.1177/1094428114547952 

Reynolds, Nina L., Antonis C. Simintiras, and Adamantios Diamantopoulos (2003), “Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers,” Journal of International Business Studies, 34 (1), 80–89. https://doi.org/10.1057/palgrave.jibs.8400000

Bello, Daniel, Kwok Leung, Lee Radebaugh, Rosalie L. Tung, and Arjen van Witteloostuijn (2009), “From the Editors: Student Samples in International Business Research,” Journal of International Business Studies, 40 (3), 361–364. https://doi.org/10.1057/jibs.2008.101

Maxwell, Scott E., Ken Kelley, and Joseph R. Rausch (2008), “Sample Size Planning for Statistical Power and Accuracy in Parameter Estimation,” Annual Review of Psychology, 59 (1), 537–563. https://doi.org/10.1146/annurev.psych.59.103006.093735

Lohr, Sharon L. (2021), Sampling: Design and Analysis (3rd edition). Pacific Grove, CA: Duxbury Press. ISBN 978 0 4292 9889 9

Arndt, Aaron D., John B. Ford, Barry J. Babin, and Vinh Luong (2022), “Collecting Samples from Online Services: How to Use Screeners to Improve Data Quality,” International Journal of Research in Marketing, 39 (1), 117-133. https://doi.org/10.1016/j.ijresmar.2021.05.001

Meade, Adam W. and S. Bartholomew Craig (2012), “Identifying Careless Responses in Survey Data,” Psychological Methods, 17 (3), 437-455. https://doi.org/10.1037/a0028085

Huang, Jason L., Paul G. Curran, Jessica Keeney, Elizabeth M. Poposki, and Richard P. DeShon (2012), “Detecting and Deterring Insufficient Effort Responding to Surveys,” Journal of Business Psychology, 27 (1), 99-114. https://doi.org/10.1007/s10869-011-9231-8

DeSimone, Justin A. and P. D. Harms (2018), “Dirty Data: The Effects of Screening Respondents Who Provide Low-Quality Data in Survey Research,” Journal of Business Psychology, 33 (5), 559-577. https://doi.org/10.1007/s10869-017-9514-9

Zhang, Chan and Frederick G. Conrad (2014), “Speeding in Web Surveys: The Tendency to Answer Very Fast and Its Association With Straightlining,” Survey Research Methods, 8 (2), 127-135. https://doi.org/10.18148/srm/2014.v8i2.5453

MacKenzie, Scott B. and Philip M. Podsakoff (2012), “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies,” Journal of Retailing, 88 (4), 542-555. https://doi.org/10.1016/j.jretai.2012.08.001

Baumgartner, Hans and Bert Wejters (2021), “Dealing with Common Method Variance in International Marketing Research,” Journal of International Marketing, 29 (3), 7-22. https://doi.org/10.1177/1069031X21995871

Baumgartner, Hans, Bert Wejters, and Rik Pieters (2021), “The Biasing Effect of Common Method Variance: Some Clarifications,” Journal of the Academy of Marketing Science, 49 (2), 221-235. https://doi.org/10.1007/s11747-020-00766-8

Chang, Sea-Jin, Arjen van Witteloostuijn, and Lorraine Eden (2010), “From the Editors: Common Method Variance in International Business Research,” Journal of International Business Studies, 41 (2), 178-184. https://doi.org/10.1057/jibs.2009.88

Lindell, Michael K. and David J. Whitney (2001), “Accounting for Common Method Variance in Cross-Sectional Research Designs,” Journal of Applied Psychology, 86 (1), 114-121. https://doi.org/10.1037/0021-9010.86.1.114

Williams, Larry J., Nathan Hartman, and Flavia Cavazotte (2010), “Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique,” Organizational Research Methods, 13 (3), 477-514. https://doi.org/10.1177/1094428110366036

Malhotra, Naresh K., Tracey King Schaller, and Ashutosh Patil (2017), “Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It,” Journal of Advertising, 46 (1), 193-212. https://doi.org/10.1080/00913367.2016.1252287

Podsakoff, Philip M., Nathan P. Podsakoff, Larry J. Williams, Chengquan Huang, and Junhui Yang (2024), “Common Method Bias: It’s Bad, It’s Complex, It’s Widespread, and It’s Not Easy to Fix,” Annual Review of Organizational Psychology and Organizational Behavior, 11, 17-61. https://doi.org/10.1146/annurev-orgpsych-110721-040030

Steenkamp, Jan-Benedict E. M., Martijn G. de Jong, and Hans Baumgartner (2010), “Socially Desirable Response Tendencies in Survey Research,” Journal of Marketing Research, 47 (2), 199-214. https://doi.org/10.1509/jmkr.47.2.199

Johnson, Timothy P. and Fons J. R. van de Vijver (2002), “Social Desirability in Cross-Cultural Research,” in Cross-Cultural Survey Methods, Janet A. Harkness, Fons J. R. van de Vijver, and Peter Ph. Mohler, eds. New York, NY: Wiley. ISBN: 978 0 4713 8526 4

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Maja Parmač Kovačić, Zvonimir Galić, Željko Jerneić (2014), “Social Desirability Scales as Indicators of Self-Enhancement and Impression Management,” Journal of Personality Assessment, 96 (5), 532-543. https://doi.org/10.1080/00223891.2014.916714

De Jong, Martijn G., Rik Pieters, and Jean-Paul Fox (2010), “Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires,” Journal of Marketing Research, 47 (1), 14-27. https://doi.org/10.1509/jmkr.47.1.14 

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Katsikeas, Constantine S., Shilpa Mada, Miguel Brendl, Bobby J. Calder, Donald R. Lehmann, Hans Baumgartner, Bert Weijters, Mo Wang, Chengquan Huang, and Joel Huber (2022), “Commentaries on ‘Scale Use and Abuse: Towards Best Practices in the Deployment of Scales’,” Journal of Consumer Psychology, forthcoming. https://doi.org/10.1002/jcpy.1319

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